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Marketing: MARC-X

Marc-X is a challenging competition to prove your marketing mettle over 3 novel rounds. It will test your adaptability and your skills to market in adverse situations.

Details for the competition:

  • A team must consist of 3 members
  • Team members must be of the same college
  • A team may comprise of 1st year or 2nd-year students and/or a mix of both
  • A team member cannot register in more than one team
  • In case of discrepancies, the decision of the judges/event organizers will be final
  • No extensions of deadlines will be entertained
  • No change in the team structure is allowed after the team is registered

Round 1: Online Quiz

The quiz will test the basic marketing and brand knowledge of the participants.

Round 2: Poster Ad Submission

The shortlisted teams will have to create a poster ad on their selected product

The team needs to design a product for one of the following categories: Automotive, Healthcare, Fintech.

The Teams will have to mail their submission to marclan@iimu.ac.in.

Rules:

  • Judging will be done based on the creativity and quality of the content.
  • Participants are expected to explain the chosen product’s USP and devise a communication strategy demonstrating how it will aid in the given context.
  • Submission must be made in the form of a poster.

Round 2: Crisis (Presentation)

All the shortlisted teams will be given a crisis as per their industry and product.

The teams will be given the crisis 30 mins prior to their presentation. Judgment will be done by esteemed Professors of IIM Udaipur.