Marketing: ZEITGEIST

Zeitgeist is a part of Solaris 2022-23, the Management festival of IIM Udaipur.

“The pen is mightier than the sword.” Marketing is all about delivering the right content at the right time. The marketing club of IIM Udaipur invites all the marketing enthusiasts to

Send their intriguing, captivating, and original pieces of writing/articles to be published in the yearly edition of Zeitgeist.

Round 1: Article Submission

In this round, participants have to submit articles based on the given topics.

Participants may choose the topic (only one) from the list mentioned below:

• The Death of brand loyalty – Myth or Reality
• Consumerism vs Minimalism
• Consumer manipulation – necessary evil?
• Surrogate advertising
• Reaching customers in a world going private
• Augmented reality for marketing
• The effect of the recession on promotional activities